However, like most companies trying to sell you something, there is the fineprint. To absolve themselves from feeling dishonest in any way, they have to tell you what they really think. However, they do not put it on the front page with accompanying pictures. None of the taglines will mention these details. You will have to click a few links in to find their belief statements. Their ultimate confession will usually be the last one listed.
It reminds me of Stephen King's Misery. Annie Wilkes proclaims her love for Paul Sheldon.